Motorsport Marketing Events

Connect with your customers in person–and on a personal level–at our annual events. Sponsorships and vendor spots are available at several price points, and we handle all promotion and marketing at no extra cost.

Our involvement with Grassroots Motorsports has been key. We competed in (and won) their Ultimate Track Car Challenge. We’ve advertised in their magazine. We have given garage tours to their fans during race weekends. Racing is a great marketing tool that has turned into results for my business, and the people at GRM are winners.
— Ben Keating, Viper Exchange
We have partnered with Classic Motorsports since the magazine’s inception. We are pleased to see how the publication has grown and serves our core audience.
— Robert Goldman, Chairman, Moss Motors

The Grassroots Motorsports Experience has become a fixture at the Rolex 24 at Daytona. Guests enjoy VIP hospitality, rock star parking and a catered dinner–all in our infield compound. It’s no surprise that every year tickets sell out in mere minutes. Why partner with us on this event? Get quality time with our most passionate readers while enjoying a major presence plus a prime vendor spot at the Rolex 24 at Daytona. This event attracts upwards of 75,000 avid sports car racing fans, meaning nonstop foot traffic past your display.

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Our all-inclusive, five-day classic sports car tours provide the ultimate way to connect with high-end enthusiasts who enjoy this lifestyle. These luxury getaways provide invaluable one-on-one time with our wealthiest and most involved readers. 

Why partner with us on these events? Use our tours to tie your brand to an upscale experience that not only directly touches a core group of opinion leaders but also serves as inspiration for the thousands who follow along vicariously. 

 The Tire Rack Ultimate Track Car Challenge presented by Grassroots Motorsports is the ultimate test of driver and machine. No rules. Run what you brung. All track and race cars are eligible no matter the sanctioning body. Our goal: See who has the fastest track car in America via this time trial event. Why partner with us on this event? This event, held during the National Auto Sport Association’s huge HyperFEST weekend, offers partners the ultimate way to interact with the fast growing race car and track day market in a powerful way. The event regularly attracts cars from top shops plus professional drivers.

 Each year we kick off the Monterey festivities with our own welcome party, filling neighboring downtown Pacific Grove with hundreds of cars and thousands of people. Why partner with us on this event? This is the most effective and inexpensive way to make a big impression at Monterey Car Week. Our cruise-in can put your company front and center at one of Monterey Car Week’s anchor events.

 Our $2000 Challenge invites readers to build a car for just $2000 for a three-event faceoff: autocross, drag race and concours competition. We regularly see 9-second times in the quarter-mile along with winning innovation and teamwork. Why partner on this event? Since 1999, our most impassioned readers, brand ambassadors and forum uber-users have formed the backbone of this amazing event. This event is a major source of fuel for our social media and public relations engines and an incredible way to introduce your brand and products to our most influential Grassroots Motorsports super fans in an extremely meaningful way.